B2C in four channels
Challenge
Convert and publish content effectively for several channels. Re-designing an online magazine and starting social media accounts.
My role
Ui-designer, Graphic Designer, Content Manager
Core skills
Digital Design, Content Production, Photography, Typography, Proof Reading, Social Media, Branding
Overview
Alcro trend is a B2C magazine on paint, focusing mainly on interior design and lifestyle. The magazine had an online as well as a printed version, and the client asked for further presence online. I started up the magazine’s Instagram and Pinterest accounts, which quickly grew in number of followers. I produced content in form of photography, moving images and text for all channels parallelly. Since I worked with the client for three years, I was part of both re-designs and running production.
About
Creative director: Ylva Söderberg, commissioned by: Alcro Färg and produced by Chiffer media.
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Reflection
My main take away from this project was the unique challenge in matching RGB and CMYK not only with each other, but also with the Pantone-colours in the wall-paints in the imagery. This so that the photos in the magazine truly represented the paint hues to a customer. We also worked very thouroghly with the premium brand's image style, to differentiate from the clients other, low-price, brand.
