Light hearted design on heavy topic
Challenge
To design a B2B magazine for Econova, with the brief to introduce circular economy in a humanistic way to a tech centered industry.
My role
Art director
Core skills
Editorial design, typography, communication, team work, proof reading, branding
Project overview
Econova is a soil and gardening producer active within the field of re-cycling. The objectives was to explain Econova's part within “circular economy” to other potiential buisness partners. I was asked to present a soft side of circular economy, and make a introductory magazine that would inspire the reader.
Design solutions
To make the subject accessible to the readers, I created a light and varied design with short articles. Complex economical models were presented as infographics or still lifes. The typography was soft with the addition of the swirling font “Line” to the company’s existing brand fonts. The imagery was human centered and any photos with an atmospere of “heavy industry” was avoided. Peoples postitive experiences of working in the re-cycling industry were to be uplifted.
Outcome
The company was very pleased with the product and came back for an update a year later.
